HandStone Design is an enterprise of a full production cycle offering artificial stone table-tops production. Having all the material and technical base we carry out even the most complicated and exclusive requests. The range of produced goods is wide: wall panels and flooring of different types (seaming and seamless connections, tile, monolith, imitation of gemstones), interior and exterior objects (table-tops, bar counters, windowsills, kitchen sins, baths, shower trays and mini-pools), different types of souvenirs (chess, statuettes, vases etc.).
Before having addressed us, the client had already had a stable traffic of requests coming from Google Adwords, they decided to check out if Instagram and Facebook would work as a new way of generating extra traffic.
They opted for us just the way many of our clients did — sent a request on our website, we had a call, got acquainted, our team suggested strategies for their business’ development with the help of Facebook Ads and agreed upon trial collaboration.
We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step.
The client had a website which seemed a bit heavy to us and wasn’t prompt for receiving traffic from Facebook and Instagram advertising, while the task was to get leads as soon as possible.
So, having this in mind, we without hesitation decided to work towards the “Lead generation” goal.
We wrote texts for advertising creatives, edited dynamic videos with a ready-made offer from the client, prepared three different video creatives 15 secs long each, with various headings and different messages.
The lead form was integrated with CRM system for all the requests to get directly to us. We then divided them between managers.
The preparation for the campaign launch took as approx. five days. With the team working on it consisting of a PM, target specialist, video maker and a designer we could react to client’s corrections quickly and prepare everything as fast as it can only be.
We launched 3 advertising campaigns targeted to the audience by interests related directly or indirectly to the client’s products.
One of them started to perform successfully from the very beginning which brought us a steady flow of requests in the next 30 days**.**
You can see it from the Facebook Ads Manager screenshot down below