Facebook Instagramming (Task: Get as many registrations for the master class as possible through advertising on Instagram and Facebook)
The client contacted us with the demand to get his first ever traffic for his online workshop in public speech. They addressed us, as many others, following the recommendation of other clients.
We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step.
Then we connected the domain with the Facebook Business Manager and installed Pixel. Logically we opted for the goal “Conversion”
We had a huge advantage here — the client had already created much content to use for video banners. We wrote messages, selected some videos to use for video creatives and agreed on them with the client. We also thought that a video with a personal invitation to the workshop would work well.
The preparation for the campaign launch took approx. seven days. With the team working on it consisting of a PM, target specialist, video maker and a designer we could react to client’s corrections quickly and prepare everything as fast as it can only be.
What we did as a result:
Prepared an advertising campaign that is to be further used for automatic sales funnels from the scratch
Here is what we got:
Goal: Generate the biggest possible number of registrations for the two day free of charge crash public speaking course
CPR (Cost-Per-Registration): 0.43$
Budget: 1,069.3$
Campaign period: 3 days
Target Audience:
Gender: Male and female