Seda Gasparova is a rather big blogger and influencer, voice and public speaking coach. She teaches people the art of public speech, to speak confidently and be good with words. She’s been also posting a lot on her Instagram where she shows her expertise and, consequently, sells courses and marathons.
The task was pretty easy: as she was organizing another free of charge workshop where she’d open her flagship product sales, she needed to get new audience with Facebook advertising and also retargeting on her Instagram profile on those who had ever contacted her at a 365-day distance.
All in all, we had to attract as many people to the workshop as we could, both new audiences who wouldn’t know anything about her and those who had already learnt something about her previously. Accordingly, we defined the strategy.
The client had already had a landing to gather registrations.
We installed Pixel there, approved the domain and set the event. Then we prepared several video banners and also some static creatives for the ads launch.
Next we agreed upon everything mentioned above with the client and started the campaign.
We started two advertising campaigns: one targeted the cold audience excluding anyone who’d ever touched her profile and the other retargeted only those who’d touched her profile at the 365 day distance.
Generation the biggest possible number of registrations for the marathon ‘Get me to speak’
Campaign period**: 3 days**
Gender: Male and female
Age range: 20-50
Interest: public speaking – they are aspiring to speak confidently and be good with words