The client was just starting with their business, they wanted to try a new direction for them — making and selling furniture. In our collaboration we focused on advertising custom-designed beds.
The client wanted to know how the financial model including Facebook Advertising would work in this particular business.
The task was easy — to test if there is a demand for turn-key custom-designed beds.
We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step.
As the client had neither Instagram account, nor a website, we opted for the quiz marketing strategy.
It’s an easy way to entertain oneself and learn something new. Brands will use the gaming quiz dynamic to attract the audience's attention and not scare them off with the direct advertising of their projects.
The research shows that Instagram users click on 82% of quizzes their feed shows them and actively share the results afterwards. The reason for the obvious success of the format is that it doesn't require the user neither effort nor time but helps them to entertain themselves not putting their phone down. Having taken the quiz the person gets personified recommendations, alternative solutions to their problem with the help of the advertised project; a gift or a discount. Marketing specialists can cut the cost-per-lead twice thanks to this option.
We agreed upon 5 qualification questions, created a landing with the quiz where the potential client would get a bonus for taking the test.
We created the website, connected the domain with the Facebook Business Manager, installed Pixel and UTM.
One of the key goals was to create videos that would quickly transmit the main sense of our offer, we wrote tests and agreed upon them with the client and then created a motion video. We can send it to you if you DM us. Then we started the campaign and here are the results we got:
Generate orders for custom-designed beds
CPA: 8.5$
Leads: 114
Budget: 969$
Campaign period**: 30 days**
Closed in 30 days: 10