An aspiring brand of clothing for home and travel, based on the love of aesthetics and female body.
Task: to attract applications for the purchase of lingerie through Facebook advertising
The guys turned to us on the recommendations. It was necessary to test advertising and see how cost-effective it would be for them.
Since they already had a web-site with a catalog where traffic could be received, the task was simplified. We just put a pixel on the site and. We set pixel for the event «Start the order »
We chose optimization for “Checkout Start”.
We always start our work with market research, analyze competitors, look at which ads and offers they run on facebook and instagram. We also get all the information from the client.
Since the product is cool, the main task was to make a beautiful video that would quickly convey the atmosphere of the product and motivate a person to visit the site.
We wrote the script for the video, shot it together with the client, and that's what happened.
Next, we launched an advertising campaign with the goal “Conversion”.
We tested different advertising companies with different interests and for a wide audience.
The budget was gradually and slowly increased.
And as a result for the first test month, we got the following:
Goal: Sale of women's clothing
Promotion period: from April 1 to April 30
Budget spent: 1 715$
Revenue: 10,400$