Project:

Bankrupt Consult law firm is a professional association of anti-crisis managers.

We were engaged in different areas of activity – corporate insolvency, anti-collection activity, arbitration disputes resolution in claim and judicial procedure.

Since October, 2015 our main specialization has been individual insolvency.

Facebook Instagramming (Task: Get as many registrations for the master class as possible through advertising on Instagram and Facebook)

The client contacted us with the demand to get his first ever traffic for his online workshop in public speech. They addressed us, as many others, following the recommendation of other clients.

We would always start our work with the Market Research and Competitors analysis, we figure out what types of ads our competitors launch on Facebook and Instagram and what offers they give. Moreover, we get all the necessary info from the client to take the next step.

Then we connected the domain with the Facebook Business Manager and installed Pixel. Logically we opted for the goal “Conversion”

The preparation for the campaign launch took approx. seven days. With the team working on it consisting of a PM, target specialist, video maker and a designer we could react to client’s corrections quickly and prepare everything as fast as it can only be.

We launched interest-based and not interested-based campaigns testing various approaches.

Here is what we got as a result:

Goal: Generate 1,000 registrations for the webinar ‘How to legally write off your loans’ in 7 days

CPR (Cost-Per-Registration): 1.4$

Leads: 1,529

Budget: 2,215$

Campaign period: 7 days

Target Audience: